Category: Management
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What Is Branding? A Small Business Guide to Standing Out
Branding isn’t just a logo or a catchy slogan—it’s the soul of your business. For small businesses, branding is how you tell the world who you are, what you stand for, and why customers should choose you over the competition. It’s your reputation, your personality, and your promise—all rolled into one. What Is Branding, Really?…
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Why Small Businesses Need a Business Coach
Our principal consultant has years of experience in coaching small business owners. He has effective help business owners navigate these challenges . Here are several reasons why small businesses can greatly benefit from the guidance of a business coach: 1. Expert Guidance and Experience Business coaches bring a wealth of experience and knowledge to the table….
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Why Gen Z Struggles in Providing Customer Service
This week I have had a few strange interactions with Gen Z employees of local businesses. Gen Z is a very large generational cohort. It gave me a strong sense of disconnect between the young employee, the job, and the customer. Since Gen Z is such a large cohort it is important for small business…
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Learn about Highland Management and Technical Solutions.
Interview Several months ago we had the privilege of being on the Mansfield Buzz podcast. We were interviewed by Hurdy and Jordan. We had great time! We talk about our business strategy and experiences. Also, we talked how we are different than most firms in our industry.