Category: Marketing
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Learn about Highland Management and Technical Solutions.
Interview Several months ago we had the privilege of being on the Mansfield Buzz podcast. We were interviewed by Hurdy and Jordan. We had great time! We talk about our business strategy and experiences. Also, we talked how we are different than most firms in our industry.
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Common Pitfalls in Small Business Marketing
No Clear Strategy: Many owners jump into marketing with “random acts of promotion”—a boosted Facebook post here, a flyer there—without a cohesive plan. Without knowing their ideal customer or desired outcome, efforts become scattered and ineffective Underestimating Branding: Branding isn’t just a logo—it’s the emotional connection people have with your business. When owners neglect this,…